For: Waste2Fuel
Trademark design
Objective: Design a trademark for a company engaged in
research and conversion of waste products into fuel products
Process: Worked with client to establish requirements. Ascertained
need for a literal (rather than abstract) translation of the mark to meet the group's plan of limited promotional
exposures. Produced pencil sketches for approval. Refined art to vector format.
Established color choices. Made available color mode converted specs (e.g. hex
decimal equivalents for RGB, CMYK builds).
Results: delivered mark on time, on spec, and on budget.
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